DESIGN

LAMY

LAMY
LAMY
GERMANY

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Lamy stands for quality, innovation and modern design. The Lamy brand holds a promise: LAMY. No design writes better.

Thanks to their high-quality technology and style, Lamy writing instruments are desirable design objects.


And in the Lamy advertising, Lamy owners describe what their Lamy means to them. These are not just any people, but people who reflect what Lamy stands for. Independent men and women who can all tell their own story.

And who in their Lamy have found a writing instrument which suits them perfectly: My LAMY.

Lamy is an independent family-owned enterprise which was established in 1930 by C. Josef Lamy in Heidelberg. The LAMY brand has existed since 1952 and proved its innovative prowess in the very first year with the completely novel LAMY 27 fountain pen series. And in 1966 the distinctive style of Lamy Design was born with the LAMY 2000.

With an annual production of over 6 million writing instruments and a turnover exceeding €50 million Lamy today is not only the market leader in Germany but also ranks among the German design brands whose products hold a special position worldwide.




LAMY product criteria – five steps to quality

A new Lamy writing instrument is not meant to serve the designer’s “exhibitionism” nor that of the engineer or technician. Its technical characteristics and shape focus on the requirements of those who are to use it, as well as on the basic criteria Lamy establishes for its products.

Individuality

Lamy products aim for what is possible, not what is usual. Their innovative technical solutions and novel designs seek to raise them above their competitors. With their unique and highly distinctive personality, they are made to shape the market.

Quality of use

Their design aims to increase the practical value of Lamy products, making them more intelligent in the way they fulfil their function. Comfort of use and ergonomics take priority. A design must reflect the qualities of a Lamy product in terms of function, technology and material, transforming them into an aesthetically pleasing shape which expresses the product’s high technical standard and quality.

Communicative quality

Each Lamy product is a carrier of information and delivers a message about itself to its future users. Its design must convey clearly – and without words – the market positioning the product is striving to achieve with reference to quality, value, target group and price. For only the visualisation of different values and characters can lead to differentiation between products at a highly technical level.

Family quality

The form and technical quality of each new product must support and enhance the Lamy image in a way that is fitting for the brand. The “commonality” of Lamy products means they have more in common than otherwise, even given modifications to suit the target group. All Lamy products share the fact that they are individual, contemporary, practical and honest. This commonly held design identity is what stamps our corporate identity and is the most essential aspect of the Lamy image.

Environmental quality

Inevitably, environmental issues have an influence on the basic technical and design concepts of Lamy products. We require economic use of materials, energy-saving manufacturing procedures, and product and packaging materials that can all be recycled.




Lamy pioneering achievements – pointing the way to technical progress

Innovative design for Lamy means not only the demand for a contemporary design language of its own, but also the aim of developing technical innovations which lead to increased utility value.

The LAMY 2000 from 1966 is a good example:

Its solid stainless steel clip obtains its springing characteristic not from the material itself, which was previously the case for writing instruments, but from a spring mechanism concealed in the interior. What may appear at first sight simply as an impressive-looking solution proves to be an innovative advantage in use. This clip does what it is supposed to – it provides a tight hold, but gently, and without damaging the textile.

Further pioneering achievements which again increase utility value or expand the spectrum of use include writing instruments such as the LAMY swift, which has a retractable clip, so that it does not get in the way when writing. And the LAMY pico, a handy small pocket pen which when pressed lightly converts into a fully-fledged ballpoint.

And the LAMY spirit is an attractive example of Lamy innovations which have their origin in highly developed production technology. It is also a fine example of the economic use of materials: the body and clip of this extremely slim writing instrument are formed from a single stainless steel blank.

The solutions mentioned here are, of course, just a representative sample. Many other technical innovations have their origin in the pioneering spirit of Lamy, along with many examples of unusual and unmistakable product design.