Born in La Spezia in 1954, architect and designer. His explosive talent, able to embody the complex system of "affective codes" in his projects, is winning him the title of best "Super & Popular" designer of the years 2000.
"Design is an art of situation. Designers respond to a need, a problem, a circumstance, that arises in the world. The best work is produced in relation to interesting situations – an open-minded client, a good cause, or great content."
- Lupton, Ellen