Massimo Vignelli was born in Milan, Italy. He is a designer who has done work such as package design, furniture design, public signage and showroom design through Vignelli Associates. He has said, “If you can design one thing, you can design everything,” and this is reflected in his broad range of work. Vignelli works firmly within the Modernist tradition, and focuses on simplicity through the use of basic geometric forms in all of his work. He has worked with companies such as IBM and American Airlines.